Steve Matthews, superintendent of the Novi school district, here explains how the education profession has been attacked and demonized, with premeditation.
So you want to kill a profession.
First you demonize the profession. To do this you will need a well-organized, broad-based public relations campaign that casts everyone associated with the profession as incompetent and doing harm. As an example, a well-orchestrated public relations campaign could get the front cover of a historically influential magazine to invoke an image that those associated with the profession are “rotten apples.”
Then you remove revenue control from the budget responsibilities of those at the local level. Then you tell the organization to run like a business which they clearly cannot do because they no longer have control of the revenue. As an example, you could create a system that places the control for revenue in the hands of the…
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