Tumblr has more 214 million blogs on its network, and its users are closing in on 100 billion posts published. That’s a hell of a lot of content, and today the Yahoo-owned company added a new discovery feature to help users find what’s interesting to them on the service, which is reportedly the internet’s fastest growing social media platform.
The new ‘Explore’ button looks like a compass and sits between the home and message button on the desktop version of the service. Clicking it serves up new content based on a few different metrics.
Explore dishes up text, photos, GIFs, quotes, audio, video and other content based on other Tumblr blog posts that a user has liked. It also mixes in content that is “trending” on the service in real-time, and it adds ‘staff picks’ which have been highlighted by the folks at Tumblr HQ.
Tumblr already showcases new content from blogs a user follows in the…
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