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iPhone 6 And 6 Plus Are Shifting Reading Away From iPad, Study Finds


When Apple unveiled the iPhone 6 and 6 Plus, it seemed likely that the larger screens on the devices would naturally lead to them assuming some of the functions of the iPad, giving users fewer reasons to turn to their tablets. Now, data from save-for-later reading and video app Pocket finds that indeed, users of Apple’s newest, larger smartphones do spend more time perusing their saved content on their iPhone 6 and 6 Plus, even when they also own and use an iPad.

The data gathered by pocket is drawn from the millions of articles, videos and other items from the web saved by users to their platform every day, and this particular study used a sample pool of over 2 million “opens” of articles and videos, comparing behavior specifically for users who upgraded from the iPhone 5 and 5s to either an iPhone 6 or 6 Plus, to see…

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Library Media Specialist in a Detroit public high school.

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