PricewaterhouseCoopers analysts are predicting (again) that ebooks could soon edge out print as publishers’ most lucrative products. What does this mean? Essentially that a ebook popularity and pricing stabilizes, users will spend more on bits than they will on pulp. The resulting switch could be the final nail in the print coffin.
The NYT created this chart of rising revenue from books, leading to slightly over 50% US penetration in 2018:
Will this happen? I’m not betting on the 2018 number. First, The Digital Reader points out that PwC has been making this same prediction over and over again, year after year. Why? Because at some point they will be correct.
I honestly expected ebooks to overtake print in the US far sooner. The numbers still point to print surpassing ebooks with alarming regularity and print is still wildly popular in Europe. But this will change as cheaper ereaders become…
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